Work
02Platform · APIs · Microservices

Recommendation
Platform.

Building the technical foundation behind a recommendation platform for tradespeople.

Cloudicia built robust backend services and APIs using a modern microservice architecture, with a focus on reliability, performance and scalability.

Recommendation Platform
Production system
Operational
Platform
Core services
TRADESPEOPLE
REVIEWS
LOCATION
DISCOVERY
Recommendation layer active
API / SERVICES
Architecture
Microservices
Availability
99.96%
Scale
Enhanced
Explore case study
The challenge
Build for reliability. Design for scale.

A recommendation
experience needs a strong foundation.

The platform had demanding uptime and scalability requirements. The core challenge was therefore not simply building an interface, but creating backend infrastructure capable of supporting a production recommendation platform reliably.

01
Reliability
High uptime
02
Architecture
Microservices
03
Scale
Production ready
Service topology
CoreServices
Users
Reviews
Location
Discovery
Connected service architecture
The architecture

Separate the
pieces.
Connect the system.

A microservice approach allowed individual platform responsibilities to remain separated while working together through APIs.

01
Services
Independent platform responsibilities.
02
APIs
Clear interfaces between system components.
03
Scale
A foundation designed for production demand.
Architecture
Platform → Services → APIs → Scale

The recommendation
experience sits on a system.

The visible product is only one part of the platform. Behind it sits the service and API architecture responsible for supporting reliability and scale.

01

Discovery

Users begin with a need that has to be matched to the right tradesperson.

02

Recommendation

The platform turns available information into a recommendation experience.

03

Services

Backend services separate platform responsibilities into scalable components.

04

APIs

Well-defined APIs connect the experience with the underlying platform.

05

Production

The architecture is designed around reliability, uptime and scalability.

Engineering
Backend / APIs / Scale

Built for the
demands of a production platform.

Cloudicia focused on the underlying engineering: robust services, API infrastructure, microservices and the ability to operate reliably at scale.

01

Microservice architecture

A modern microservice architecture provides the foundation for the platform.

02

Backend services

Robust backend services support the recommendation platform and its workflows.

03

API infrastructure

APIs provide the integration layer between the product experience and backend capabilities.

04

Scalability

The platform was engineered to handle demanding scalability requirements.

05

Reliability

Production architecture was designed around high availability and dependable operation.

Results
Reported platform outcomes

The numbers reflect
the engineering.

The project material reports measurable improvements across conversion, uptime, user satisfaction and platform scalability.

22%
conversion rate improvement
99.96%
system uptime achieved
85%
user satisfaction
90%
platform scalability enhancement
Outcomes from supplied project material
The thinking

A recommendation experience is only as dependable as the system behind it.

Good product experiences depend on boring things being done exceptionally well: services, APIs, reliability and scale.

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something useful.

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